How much does it cost to know my brand?

How much does it cost to know my brand?

Brand Scan Process

Brand Scan Process

$15,000

$15,000

Every Brand Scan Process generates comprehensive strategic insights, including the industry attributes and customer benefits that are integral to your brand and differentiate you from competitors.   These strategic insights can be utilized to ensure that as markets change and your business grows, all aspects of business operations remain aligned with the core of your company’s brand. 

We summarize these strategic deliverables so that they are intuitive to understand and easy to communicate among your team and to your customers.  They are packaged with written and design deliverables that creatively communicate them to your customers.

Strategic Deliverables:

Market Leadership Position
Brand Value Proposition
Brand Story
– Brand Personality Profile
– Top Ten Industry Attributes
– Leading Customer Benefits
– Proprietary Categorization and Infographic    Representation of All Results

Written/Copy Deliverable

(pick 1):

 

– Tagline

– Elevator Pitch

– HubSpot Sales Sequence

Design Deliverable (pick 1):

 

– Logo

– Full-page Print Ad

– 3 billboards

– Corporate Brochure

– Homepage Design & Copy

$7,500

Designed to be a part of a comprehensive Brand Scan Process, our marketplace add-on provides the ability to gather additional insights from customers, prospects, and employees.

– 8 multiple choise customer benefit questions
– 2 Open Response Questions
– Brand Personality Assessment
– Up to 2 Additional Questions ( Company or Product Specific)
– Additional Questions priced upon Request

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Add-Ons:
Marketplace Survey

Priced Upon

Request

Add-Ons:

Additional Creative

Execution(s)

Priced Upon Request

Additional creative executions can be helpful or desired to further communicate the insights generated by the Brand Scan Process and create additional guidance for your creative team.

– Social Posts
– Digital Ad
– Print Ad
– Billboard
– Direct Mail Piece
– Branded Magazine
– Corporate Brochure
– Elevator Pitch
– Mission/Vision/Values Statement
– Marketing Plan
– Email Marketing/Sales Sequence
– Logo
– Script/Storyboard for Video
– Corporate Video
– Website Homepage Content/Design
– Website

Add-Ons:

Additional Creative

Execution(s)

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Brand Scan is a trademark of The Prodigal Company